4 Types of Landing Pages Guaranteed to Convert (and How to Use Them) Stay Up to Date The landing page is the heart of any conversion-focused marketing campaign. Yet, they are widely misused and poorly understood. Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better , or should you go with a microsite? In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them. 1. The Opt-in Bribe Landing Page This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this page can opt-in to your newsletter in exchange for downloadable content such as an eBook or guide. This landing page works due to three reasons: Preview image: The product image or graphic visualizes the product and makes it appear more “real”. It also gives you an opportunity to use strong visuals to help the prod...
